Those of us in the newspaper business know that for the sake of credibility there is nothing better than a direct quote. Printing the newsmaker’s exact words and leaving interpretation up to the reader. And that’s what Bud Carter has been doing for more than 20 years: copying down direct quotes (“salient snippets” he calls them) and then sharing them via his book with his CEO members and 15,000 other business leaders around the world. From the more obvious sources, Jack Welch, Ray Kroc and W. Edwards Deming, to those who you might not expect to have wisdom to share with the business world: Willie Shoemaker, Vince Lombardi and Mike Tyson – it’s all sage counsel and a bargain at that.”.

Founder, Publisher, The Reporter Newspapers